Los Angeles Dark Synth Pop Duo Pr0files Return With Surreal 'Money' Video: Exclusive Premiere

David Uzzardi


"It's strange, shiny, gory, and hopefully a little funny"

With the release of their debut LP Jurassic Technologie last year, Los Angeles duo Pr0files built a foundation as purveyors of gritty, sad synth pop, which earned them heaps of buzz and over 3 million streams across platforms. 

Returning last month with their latest single "Money," the striking act -- comprised of vocalist Lauren Pardini and producer Danny Sternbaum -- tapped into their journey as a true indie act and the (financial) challenges that come with it. 

Today, Pr0files share the surreal visual for the clip, premiering exclusively via Billboard.

Meant to serve as a rallying cry for anyone who has struggled with the fear or failure of disappointment, the clip serves as a reminder to fans to not let fear control or determine their future. The visual is directed by Mel Cowan, a writer on E!'s The Arrangement who also appeared on Parks & Recreation and Reno 911. Featuring an array of retro instruments -- including a 72 Dodge Charger and Echo Microphone -- the video finds the group navigating a bizarre world where pinatas ride in the backseat, turntables double as cakes, and keyboards shoot blood and glitter.

"It's strange, shiny, gory, and hopefully a little funny," Cowan tells Billboard of the clip's inspiration. "Especially the shot of Danny and Lauren hitting pinatas modeled after themselves."

For more Pr0files, stream their debut LP below. 


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