Three years ago, Neil Young started the long journey to launch Pono Music, his proprietary audio player and online storefront for high fidelity recordings. It soon became clear that the endeavor was mostly bullshit, and it seems like anyone that bought into it has been slowly coming to that realization themselves.
The Pono store has been offline since last July, and a cursory look at the company’s Facebook page reveals a lot of disgruntled customers.
But it looks like Young is attempting to start over by branching out into his own hi-fi streaming service called Xstream. (As Exclaim points out, that’s the same name of the streaming service that’s featured in the FOX show Empire.) In a new post on the Pono community website (via CBC), Young announced the company’s pivot to streaming audio.