PepsiCo’s new IZZE FUSIONS beverage is partnering with pop star Shawn Mendes for the drink’s official nationwide launch in April. The company will host a free daylong festival and summit with Mendes, dubbed Camp IZZE, on April 8 in New York. PepsiCo says the event will boast musical performances, interactive playlabs, refreshment zones, and presentations by actors Yara Shahidi (ABC TV’s Black-ish) and Gaten Matarazzo (Netflix’s Stranger Things) about how they “defied stereotypes and smashed labels to reach their success,” according to a press release.
Mendes tells Billboard that he’s specifically looking forward to “getting to spend one-on-one time with the kids out there (at Camp IZZE),” because “that honestly doesn’t happen much,” he says. “I don’t get very kind of controlled situations like this where I can make that happen.”
Tickets for the event are available on a limited first-come, first-served basis. Visit z100.com/IZZERSVP for details.