Hilton, in partnership with Spotify, Live Nation and the Recording Academy, launches music rewards and content initiative.
Hilton last night launched its “Music Happens Here" program in spectacular fashion: From atop the Beverly Hills Hilton with OneRepublic performing a private Grammy week concert, which if you were a Hilton Honors member included dinner and a one-of-a-kind performance.
"We like to partner with companies we actually use and believe in," OneRepublic's Ryan Tedder literally shouted from rooftop of the Hilton. "All my vacations growing up were in a series of Hiltons around America. That's what we did. So, when we were first approached, I was like, 'I have 20-some-odd years of memories staying in Hiltons.'"
The new rewards initiative builds upon Hilton’s existing partnerships with Live Nation and The Recording Academy which has included: private concerts with Jason Derulo, Halsey, Elle King; spa sessions with Kelsea Ballerini, Tinashe and Colbie Callet; backstage access with Andra Day, Barenaked Ladies and Imagine Dragons; dance lessons with Derek and Julianne Hough and Maks & Val Chmerkovskiy; and music lessons with Mick Fleetwood, Mike Posner, Christina Perri and Cody Simpson.