Watch: Helmut Lang Releases New Lo-Fi Campaign Video For Travis Scott Collection

Travis Scott performs at the 2016 Festival d'ete de Quebec
Amy Harris/Invision/AP

Travis Scott performs at the 2016 Festival d'ete de Quebec on July 9, 2016.

With Travis Scott’s Helmut Lang capsule collection release comes a grainy, VHS-inspired campaign video.

The lo-fi short film reflects the DIY feel of the collection’s appliquéd patchwork, graphic tees and boldly branded denim. The line’s imagery also functions as a nod to the rapper’s Texas roots and alludes to the Scott’s albums Birds in the Trap Sing McKnight and Rodeo. Watch below.

The limited-edition collection is available now online and at select retail stores.  


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