Purple Spotify Billboards Suggest That Prince's Music Will Be Available on Major Streaming Service by Grammy Night

The buzz about Prince’s music being widely released to streaming services in time for the Grammys got louder on Monday morning, as a series of purple ads bearing the Spotify logo -- and only the Spotify logo – appeared in New York’s Union Square subway station on Monday morning. 

While L. Londell McMillan -- who along with Charles Koppelman is a special entertainment adviser to Prince’s estate -- told Billboard last week that such a deal was not confirmed and still might not happen in time for the Grammys, the ads seem to be a display of confidence on the part of Spotify. And while much of Prince’s later catalog remains in varying degrees of legal limbo, sources tell Billboard that the artist’s Warner Music catalog, as well as his publishing, are on solid footing to be streamed.

Courtesy Photo
Purple Spotify ads, which seem to confirm that Prince music will be available on major streaming services soon, appeared in New Yorks Union Square subway station on the morning of Jan. 30, 2017.

Reps for Spotify, Apple Music, Warner Music and the Prince estate either declined comment or had not responded to requests for comment at press time, but a sources close to the situation confirm to Billboard that Spotify, Apple Music and Amazon are on board to launch at least some of Prince’s Warner catalog in time for the Grammys. 

Billboard will have more on this situation as it develops.

2017 Grammys