Poll: Grammys Don't Influence Purchases

Even though artists who win Grammy awards or perform during the annually televised ceremony can traditionally expect a sales bump in the weeks following the event, a majority of music fans say the sho

Even though artists who win Grammy awards or perform during the annually televised ceremony can traditionally expect a sales bump in the weeks following the event, a majority of music fans say the show holds no sway over their purchasing plans. Out of 4,372 respondents to a recently completed Billboard.com poll, 51% said their music purchases were not influenced by Grammy accolades or performances.

When broken down, 33% said the show has no bearing on purchasing choices. Another 18% said the show usually reaffirms musical likes and dislikes, rather than encouraging exploration of previously unconsidered releases.

Conversely, of the 33% who said the show does have an effect on their music purchases, 20% said it's because the Grammys sometimes expose them to music they had not previously considered as their cup of tea. Another 13% allow that if a recording is worthy of an award, then it is something they feel they should check out. 16% of respondents said that they do not usually watch the Grammy Awards broadcast.

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