Thanks to Her 'Love Story,' Gwen Stefani Is the New Face of Revlon

Christopher Polk/Getty Images for MasterCard
 Gwen Stefani at the Orpheum in Los Angeles on Feb. 7, 2015.

Gwen Stefani has started 2017 off with a bang, being named Revlon's newest brand ambassador. The campaign was announced on Revlon's Instagram January 2 with a video of Stefani done up by her longtime styling team, including "makeup exorcist" Gregory Arlt and hairstylist Danilo. The singer will join the ranks of other notable faces, including Ciara, Olivia Wilde and Halle Barry.

In an interview with WWD, Stefani said her biggest draw to joining the global brand was their "Choose Love" campaign. "They have this Choose Love campaign, which is full of choice and positivity and dreams and truth and I feel like that’s aligning exactly with where I’m at in my personal life in the last couple of years and how I’ve had to kind of choose love, choose truth, choose to be positive and work my way back to a place of using my gift and sharing my love with people.”

 

Benjamin Karsch, Chief Marketing Officer at Revlon, says he couldn't be happier with their choice. “Gwen will clearly appeal to makeup enthusiasts,” said Karsch. “She’s known far and wide for her red lips, so that’s definitely part of the attractiveness as a brand ambassador for Revlon, but that’s really combined with who she is as a person and also her love story.”