Ciara is Revlon's Newest Brand Ambassador
Pop singer Ciara has just been named Revlon's newest brand ambassador, joining the ranks of fellow celebrity influencers Olivia Wilde, Halle Barry and Alejandra Espinoza.
In an interview with Women's Wear Daily, Ciara said this partnership made perfect sense for both her and the global brand, since she was named after Revlon's 1974 fragrance. “My mom had been trying to figure out my name for a long time before I was born… it was two names — it was Bianca or something else — nothing had anything to do with Ciara,” Ciara recalled. “Then my dad bought her the fragrance — the Ciara fragrance by Revlon — from the commissary at the military base. They were in Texas, he bought her the fragrance, and not only did he love this fragrance, but the name also really resonated with her and she ditched all the other names and Ciara became my name."
For Revlon's part, the brand said they're very happy with their new ambassador, saying the singer and social influencer aligns very well with the brand's "Choose Love" messaging. “Ciara represents the confident woman who knows the importance of loving herself first in order to actively seek and choose the love that she knows she deserves," Revlon's Chief Marketing Officer, Benjamin Karsch, told WWD.
“I think my mom was putting it into the universe,” Ciara added. “‘Your name will be Ciara and one day you will have a Revlon campaign.’”