Shazam Countdown Programming Kicks Off on Canadian Radio

Theo Wargo/MTV1617/Getty Images for MTV
Andrew Taggart of The Chainsmokers and Halsey perform onstage during the 2016 MTV Video Music Awards at Madison Square Garden on Aug. 28, 2016 in New York City. 

Rogers Radio and Shazam, via Tapped Mobile, launched Canada's first Shazam countdown this week on three regional radio stations, KiSS 92.5 in Toronto, 91.7 THE BOUNCE in Edmonton and KiSS RADiO in Vancouver.

The Shazam @ 7 Countdown is a daily show, beginning at 7 p.m. local time. 

In Toronto, show host Devo Brown called it "the most Shazam-ed songs in The 6 right now." A KiSS 92.5 bumper says the same thing. But that's not actually the case. The three stations are Contemporary Hit Radio (CHR) and presumably people in each city are also using Shazam for hip-hop and rock tracks, along with other genres, so the seven songs are the ones that fit their format.

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"The Shazam @ 7 Countdown is comprised of recently Shazam'd tracks and new and trending tracks from each market," Julie Adam, senior vice-president, Radio, Rogers, told Billboard in an email. "That said, Shazam trends influence each playlist, but if a song isn't going to resonate with our listeners, it doesn't make the countdown. We launched on the CHR stations in our biggest markets first, as the tracks primarily align with that genre of music." 

A look at the top seven in all three markets over three of the first five countdowns reveal some common ground. Kungs vs Cookin' On 3 Burners' "This Girl" and The Chainsmokers ft Halsey's "Closer" appeared on every chart in either the No. 1 or No. 2 spot. Other songs to chart in two markets include DJ Snake ft. Justin Bieber & MØ's "Cold Water," Flume ft. Kai's "Never Be Like You," Sia ft. Sean Paul's "Cheap Thrills" and Twenty One Pilots' "Heathens."

During the Toronto countdown, Brown told the listeners how to affect the chart. "You influence this by Shazam-ing your favorite song [or] being curious and discovering new music," he said.

At one point in the show he explained, "Open up that app, check out your songs. That's how they get on the countdown. It's up to date. It's the most Toronto countdown show you're going to get because it's all based on what you guys are Shazam-ing all day long."

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Canadian smoothie retailer Booster Juice is the presenting sponsor "during their exclusive sponsorship integration period across Rogers Radio and digital platforms," but there are more sponsorship opportunities available, according to the Rogers press release.

For example, after Brown announced "Closer" as "the most Shazam-ed song in Toronto," he said when the song was over to open up Shazam hear a message about a contest to win a trip to Brazil.

The countdown is also accessible on each station's website, Facebook and Twitter pages, and apps for iOS (iPhone, iPad and iPod Touch) and Android (phones and tablets).

"We're always striving to deliver innovative and engaging experiences and opportunities for both our listeners and our clients, and this partnership with Shazam checks every box," Adam said in a statement. "I use my Shazam app all the time. It's a complete game changer for discovering the songs we love, and allows us to really cater to the different tastes of our local listeners to bring them even more of the music they want in real time. There are definitely more exciting announcements to come as this partnership continues to evolve."