The flagship show for the cable network sees streaming spike but a 34 percent drop.
The MTV Video Music Awards saw another year of diminished audience returns on Sunday night. Across 11 Viacom networks, the premiere telecast brought in 6.5 million viewers.
Compared to last year's show, which pulled a similar move by casting a wide net across the cable entertainment suite, the VMAs are down by more than 4 million viewers. All told, the 2015 show grossed just shy of 10 million viewers across all of the networks.