Billboard Partners with Genius For Exclusive Content-Sharing Deal
Billboard, the leading global destination for charts, news, trends and innovations in music, today announced a partnership with Genius, the internet’s largest hub for song lyrics and crowdsourced musical knowledge. The deal will bring exclusive Billboard content to select Genius sections and tap Billboard’s deep well of interviews, profiles, photos and video as source material for Genius song pages.
“Stretching back nine decades, Billboard content tells the story of a music in a way nobody else can,” said Billboard Senior Vice President of Digital Content Mike Bruno. “With Genius, Billboard’s access, insight and expertise can reach millions of additional fans and enrich their knowledge and experience of the music they love.”
The deal will make Billboard’s exclusive content accessible to the more than 45 million users who use Genius each month to read lyrics and learn the deeper meaning behind their favorite music. With all Billboard-sourced content on Genius leading to the full source pieces on Billboard.com, fans will also have a powerful new way of interacting with Billboard’s award-winning music journalism.
“This partnership marks a major stride in Genius’s mission to centralize all musical knowledge, from artist insights to lyrical references, production details, and fun facts,” said Elizabeth Milch, Deputy Director of Content, Genius. "With Billboard’s iconic artist profiles brimming with revelations, millions of Genius users will get a deeper look into their favorite artists, songs and albums.”
In addition to serving as the source material for verified lyric annotations on Genius song pages, Billboard-sourced content will feature prominently in Genius’s brand-new Questions + Answers product, which helps users answer questions about a popular song, artist, or lyric.