The artist celebrated the launch of a limited-edition collection created in collaboration with his i am OTHER creative collective & school-supply company Yoobi.
On Thursday night, Pharrell celebrated the launch of a limited-edition back-to-school collection created in collaboration with his i am OTHER creative collective and school-supply company Yoobi. In the spirit of the artist’s i am OTHER message, 50 of the collection's school supplies were designed by kids.
“When you are other, that sort of denotes that you’re one of many, and that’s the beginning of people coming together, galvanizing,” Pharrell told Billboard at the event. “There’s a lot going on in the world right now. There is a wind going around the world not just in America, but in the U.K., when you look at Brexit, or when you look at Poland, or when you look at what’s going on in Germany, what’s going on in France, what’s going on in Austria. There is a divisive wind in the air, and there are certain people who know how to fly their kites brilliantly in that wind.”