Saavn Partners with Raghu Dixit on Artist-in-Residence Program

Raghu Dixit

Raghu Dixit

Saavn, the popular Indian streaming platform, has brought in a string of high-profile recruits from movies and music to drive home its new phase of original content programming.

Renowned recording artist Raghu Dixit comes on board for Saavn’s Artist-in-Residence program with the remit to spotlight independent and breakthrough artists. In his new role, Dixit will create new music, playlists, collaborations and audio shows exclusively for Saavn. The partnership runs deeper still. Saavn will support Dixit’s global tour by running promotions through its app and social channels.

Indian Streaming Service Saavn Expands Into Middle East

“I’m really excited about my partnership with Saavn for the Artist-in-Residence initiative,” said Dixit in statement, “I love the freedom that Saavn gives the artist and the trust they display in giving artist full control over content being created. I know that with their diverse and highly engaged listeners, this partnership will be a great step forward in taking quality Indian independent music around the world.”

A full slate of "Saavn Originals" are due to rollout this month and next, including the newly-launched music program Passport Approved with Sat Bisla,

Saavn recently boasted 18 million monthly users and in April announced a partnership with Saudi Telecommunications Company subsidiary VIVA Bahrain to expand the service into the Middle East. 

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