Instagram is pressing the button on a major revamp of its popular social media app. And it’s leaning on some serious star-power to help get the message out.
The Facebook-owned photo sharing app today is unveiling "Instagram Stories," a new feature which allows users to capture and share video clips throughout the day. There’s no chance of posting overkill; all pix and clips self-destruct after 24 hours and won't appear on your profile grid or feed. If that sounds familiar, it should -- while Snapchat launched as an automatically self-destructing media messenger, its Stories tab has taken primacy over that foundational naughty-or-otherwise messaging feature.
At launch, Instagram's Stories lack the clever and cute features of Snapchat, like video filters that turn you and friends into a panda -- but Snapchat has about half the daily active users of Instagram, according to a June Bloomberg report on Snapchat's DAUs and Instagram's own stats. Meaning that, even if Instagram's new feature is a shameless copy of Snapchat's core service, it has 150 million more people it can expect to use it.