Leon Bridges, Fitz & the Tantrums, A$AP Ferg, More Set for Facebook Live & Lollapalooza's 25th Anniversary Hub

Leon Bridges
Nicholas Hunt/Getty Images

Leon Bridges performs at the 11th Annual Apollo Theater Spring Gala at The Apollo Theater on June 13, 2016 in New York.

There's a potential for 1,200 Lolla vets to go live during this year's festivities.

Facebook Live, the social media company's exploding live video stream platform, and Lollapalooza have announced an ambitious partnership to live-stream the heck out of the 25th anniversary edition of the music fest this weekend. Together, the two entities have created #Lolla25LIVE, an online hub that will aggregate Facebook Live feeds of artists who have appeared at the festival over the past 25 years and have Facebook pages -- which could total up to nearly 1,200 artists.

Lollapalooza 2016 Expands to Four Days for 25th Anniversary

While Lollapalooza kicks off today (July 28) and runs through the Sunday (July 31), the #Lolla25Live hub already has clips from Common (shooting hoops and proving he's actually got game), Fitz & the Tantrums (recalling playing a cover of the Eurythmics' "Sweet Dreams" at their first Lolla), A$AP Ferg (discussing surprise guests for this year's set), Bastille (drummer Chris "Woody" Wood gives a tour of the Vic and his drums) and OK Go (Damian Kulash, with his dog, fondly remembers wearing 3-piece woolen suits in 97 degree weather at the fest's 1995 edition), among others. Other musicians to go live include Leon Bridges, Tegan & Sara, Haim, Mac Miller, Big Grams (Big Boi and Phantogram), St. Lucia, Cherub and the Avett Brothers.

"This live video experience will give fans around the world an opportunity to hear stories from Lollapalooza artists from this year and the last 25 years," Patrick Dentler, Lollapalooza's marketing director, said in a statement. "We are excited to work with Facebook and use Live to bring fans instantaneous content to celebrate Lollapalooza’s 25th Anniversary."

Facebook is actively working with dozens of artists to incorporate Facebook Live, 360 video and 360 photo technologies to get a better perspective on the ground at Lolla's Grant Park location in Chicago.

Of the 1,411 artists who’ve performed at Lollapalooza, 1,176 have Facebook pages totaling more than a billion (1,287,139,780) likes, according to Facebook. Two of Facebook’s top 10 entertainers last year, Kanye West and The Weeknd have played the music festival -- which ideally would mean they, too, will go live, though that's far from certain.

Since Facebook Live's general roll out earlier this year, the platform has gained traction among musicians; J. Lo's live post rolling out the single "Ain't Your Mama" has 7.8 million views and Pink live from the green room at The Ellen DeGeneres Show has 5.3 million views, for example. The biggest video thus far is the clip of a mom greatly amusing herself in her car while donning a Chewbacca mask, posted in May, which garnered some 159 million views. The new platform, however, has more serious applications, most recently in the case of a fatal police shooting of an African-American man in Minnesota that was streamed live with the new technology.


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