In an unexpected development, digital creatures of varying sizes called Pokemon -- some 150 different types in all, according to reports -- have infiltrated the offices of several record labels in the New York City area, Billboard has learned. As of press time, at least three record labels have confirmed sightings, with several employees taking it upon themselves to assume the role of vigilantes, as it were, capturing them in specially-designed Pokeballs and storing them within a mobile app called Pokemon Go for safekeeping.
One source, who spoke on the condition of anonymity because they were not authorized to speak on such matters, confirmed a sighting at the offices of Sony Music Group, with rumors placing it on the floor of Columbia Records. The source could not confirm the identity or type of Pokemon, however, only saying they had been surprised by an employee who stopped abruptly next to a desk to capture it. "If you were at the Sony building, you'd have better luck in Madison Square Park," the source said, referencing the cult-like group of adult humans who have dedicated their lives to hunting down the creatures since they first began appearing July 6. "Yesterday I saw mad people in the Shake Shack line [capturing them]."