Global Citizen, Live Nation Team Up to Fight Poverty
Global Citizen and Live Nation have forged a multi-year partnership that will use live entertainment — including the 2016 Global Citizen Festival — to drive advocacy to end extreme poverty and other global issues.
Live Nation will produce the Global Citizen Festival in New York’s Central Park on Sept. 24, and will also, along with its Ticketmaster division, mobilize its global network to spur music fans to get involved in the Global Citizen movement. The lineup for the 2016 Festival will be announced on July 26.
Fans can earn free tickets to the annual Global Citizen Festival by completing online "actions" aimed at tackling humanitarian crises such as poverty, gender inequality, hunger, and discrimination and violence against girls and women, as well as improving nutrition, education, and health services globally. This first Festival Campaign related to the Central Park event is focused on addressing the issue of gender equality, and ending discrimination and violence against girls and women. Information is at www.globalcitizen.org.
Live Nation is also encouraging its thousands of employees to participate with special engagement opportunities. Additionally, Ticketmaster will handle all ticketing for the festival, as well as provide ticketing support for the Global Citizen Tickets program, which was launched in 2013 by Pearl Jam manager Kelly Curtis and lets artists donate tickets to their own shows, which fans can then earn through Action Journeys. This gives fans the ability to activate and earn tickets to many different concerts and events throughout the year.
“We bring artists and fans together at events around the world, and by teaming up with Global Citizen, we can harness the influence of live music to make meaningful changes to the world,” says Michael Rapino, President and CEO, Live Nation Entertainment, in a statement.
“We are thrilled to have the opportunity to work with Live Nation to build an ongoing global events platform,” adds Global Citizen CEO Hugh Evans, who was honored with the Humanitarian Award at the 2015 Billboard Touring Conference. “Together we will grow the community of Global Citizens around the world, inspiring millions to challenge the status quo and break the systems that keep people in poverty.”
Founded in 2012, Global Citizen has quickly grown to more than seven million users who regularly take actions in support of Global Citizen’s mission of ending extreme poverty by 2030. The 2015 Global Citizen Festival in New York’s Central Park, curated by Chris Martin and headlined by Beyoncé, Coldplay, Ed Sheeran and Pearl Jam, was seen by millions around the world with Global Citizens taking over 2.3 million actions, securing commitments from governments around the world that are set to affect more than 297 million lives.