Adam Lambert Shares 'Welcome to The Show' Video to 'Inspire Strength & Pride'

Courtesy Photo
Adam Lambert

Adam Lambert is inviting fans to celebrate and own their individuality with the release of his first self-produced video, "Welcome to the Show."

The American Idol season eight alum premiered the video today (July 6) along with an introspective essay for Flaunt Magazine. The song, a collaboration with Swedish vocalist Laleh, was released as a separate track following Lambert's latest release, The Original High.

The song "is an anthem about facing exactly who you are and OWNING it," he wrote. "It's intended as a mantra to inspire strength and PRIDE."

Lambert -- who is currently in Australia judging the new season of The X Factor -- co-directed the video with the help of his friend, photographer Lee Cherry. The clip is independent of his label, Warner Brothers, he explained.

"I also felt a strong feeling of empowerment in creating this video independent of the label system" he wrote. "It was time to shoot this one on my own. This video isn’t about selling a song, or product placement, or racking up viral views. This is intended simply as a creative expression."

Lambert was inspired by the diversity he sees nightly in his audiences while on tour.

"The common bond is that they are all human beings," he wrote.

"No matter how we identify, the human heart has a universal set of emotions and needs," he continued. "Sure it’s idealistic, but couldn’t we be recognizing our similarities, instead of our differences? It all comes down to Identity."

He further warns about the divisiveness of labels.

"I’ve seen so many people trapped by the identity they put so much effort into maintaining, or shunned by choosing not to.  I have fallen into that trap myself," he wrote. "True Individuality seems daunting in our age of social media popularity contests. Sometimes it’s terrifying to face your true, whole self, stripped of any pretense. The good, the bad, the cracks, and the scars. I am no stranger to the feeling of not liking myself. Once I get past my own body image issues, I realize that I sometimes also neglect my own spirit. Living in a world filled with so much hatred sometimes makes cultivating self-love a very difficult task."

Lambert wrote that as an entertainer, he regularly, "throws himself to the wolves...daring to be different, but still wanting to be accepted."

To illustrate this paradox, the clip is shot in close-up as Lambert trades verses with Laleh. At one point he appears vulnerable and shirtless. The tight shots, he explained, are his way of personally connecting with the fans who have supported him for the past seven years. 

"Through my art, I pledge to bring empathy and courage to anyone who has been made to feel unworthy or ashamed while daring to be themselves," he said.

In other Lambert news, the singer has signed a new modeling contract with London's MiLK Model Management. He will tour Asia with Queen this September and is set to portray the character of Eddie in Fox's The Rocky Horror Picture Show.  According to a press release from MiLK, Lambert is already preparing to record music for the follow-up to The Original High.

Read his whole essay below:

“Welcome To The Show" is an anthem about facing exactly who you are and OWNING it. Its intended as a mantra to inspire strength and PRIDE. After recording the song a few months ago, I felt very compelled to create a video to further communicate it’s meaning.  

I notice such diversity in my audiences when I’m on tour: Young, old, male, female, Trans, Gay, Straight, White, Black, Asian, Hispanic, and every beautiful in-between. The common bond is that they are all HUMAN BEINGS. No matter how we identify, the human heart has a universal set of emotions and needs. Sure it’s idealistic, but couldn’t we be recognizing our similarities, instead of our differences? It all comes down to Identity. We as a society are obsessed with how to classify and define each person. There are new labels invented monthly for how to describe new “types”. In some cases, these labels are needed to empower us and give us clarity, but it seems that at some point, all the categorizing can become quite divisive. I’ve seen so many people trapped by the identity they put so much effort into maintaining, or shunned by choosing not to.  I have fallen into that trap myself. True Individuality seems daunting in our age of social media popularity contests. Sometimes it’s terrifying to face your true, whole self, stripped of any pretense. The good, the bad, the cracks, and the scars. I am no stranger to the feeling of not liking myself. Once I get past my own body image issues, I realize that I sometimes also neglect my own spirit. Living in a world filled with so much hatred sometimes makes cultivating self-love a very difficult task. I have always struggled with this as I’m sure many of you have. My path is a kind of paradox in that I get to share my craft with the world, but also be willing to throw myself to the wolves. To dare to be different, but still wanting to be accepted. There is vast beauty to be found in life’s contradictions. This non-binary reality allows us to lead happy, expressive lives, and yet this very freedom comes with great risks. I’m not alone in this limbo. Through my art, I pledge to bring empathy and courage to anyone who has been made to feel unworthy or ashamed while daring to be themselves. 

This is the first time I’ve produced my own music video. With the help of my friend and long- time collaborator Lee Cherry, we set out to co-direct something notably honest. I spoke with Laleh (the brilliant songwriter who is featured on the song) and we agreed on the vulnerability we wanted captured on screen. I think the more we as artists share ourselves openly, the more someone out there may feel inspired to do the same. I also felt a strong feeling of empowerment in creating this video independent of the label system. It was time to shoot this one on my own. This video isn’t about selling a song, or product placement, or racking up viral views. This is intended simply as a creative expression. What resulted on set came from a very free and organic headspace that allowed me to connect with the camera as if it were each person who’s supported me over the last 7 years. This video is a thank you to all of you who have lined up to see the Original High World Tour. To everyone who has listened and shared my songs and given me the purpose to keep moving forward. It’s a thank you to all of you who choose to accept and Love who YOU are! We hold each other up! I want you to keep celebrating exactly who you are, even if you don’t fit into the worlds ideas of what they think you should be. Take your flaws in stride, nurture your talents, take pride in your Queerness, and share all the love you have.”

— Adam Lambert