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“Our critical mission is to preserve, promote and extend artists’ legacies over the long term,” said Jeffrey Jampol, JAM founder and president, in a statement. “We created and founded the pop culture legacy management business over 15 years ago, and now we are able to expand our offerings to not only management, but in partnership with Shamrock, the actual acquisition and ownership of iconic estates. We can work hand in hand with artists, heirs and beneficiaries as managers, partners, or owners of artists’ works.”
According to JAM's website wemangelegends.com, the company's current projects include the Ramones' 40th Anniversary box set, a celebration of Otis Redding's 75th anniversary coming in September, a Janis Joplin documentary and a two-part Ramones exhibit at New York's Queens Museum of Art and Los Angeles's Grammy Museum in September.
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Jampol's aim is to introduce new generations to legacy artists' extant recordings, images, writings and other artistic expressions via such mediums as recordings, film and TV, theater, books, museums, apparel, merchandise and more.
Speaking to The New York Times on June 17, Jampol noted that he takes an "opposite approach" to those avoiding working with deceased artists. "I believe in reanimating the body, and then all the revenue streams will come with it," he said.
According to the Shamrock partnership statement, those streams include "online fan communication portals, social media, digital marketing, SEM, virtual reality, augmented reality, apps, video games, and other newly evolving technologies."