Taylor Swift Quietly Crafts New Greeting Card Line for Papyrus: 'Yay You!'
Swift and American Greetings have been "partners in creating social expression products" since 2009, but this is Papyrus' (part of the American Greetings family) first collaboration with the pop star. The stationery store slyly confirmed the partnership about a week ago by responding to some dedicated fans via Instagram.
While Papyrus did acknowledge the collab exists -- check out all the cards for sale now, including the very Swiftian congratulations card that trumpets "Yay You!" -- the company wouldn't go into much detail about it just yet, saying "this is just the beginning" (of our wildest dreams).