Artist relations take a greater role at the streaming giant with the hiring of Lady Gaga's former manager.
In an April interview, Atom Factory founder/CEO Troy Carter insisted that artist management was still a major component of his business, telling Billboard, "I think the perception over the last couple of years was that I was focused on technology. That’s true; we’ve invested in probably 100 companies. But it’s also important to me that we break artists. Between Meghan Trainor, Charlie Puth and Kamasi Washington, we’re showing that we’re focused on music."
Now, the 43-year-old former manager of Lady Gaga and John Legend looks to be exiting the representation game entirely, accepting a new job at digital music giant Spotify as global head of creator services. There, he will be the streamer's main domestic advisor who will oversee all artist, songwriter and label relations and report to Stephan Blom, Spotify's New York-based chief strategy and content officer. Carter, who will remain in Los Angeles, will work in tandem with another new hire: former VH1 president and radio programmer Tom Calderone, who signed on in March as global head of Spotify Studios, video and content development.