Spotify Announces Original Video Programs Including T-Bone Burnett, Tim Robbins
Following January's launch of its video features after the new content play was announced nearly a year ago, Spotify has released its slate of original programming on Monday (May 9). The company is developing a dozen shows that focus on the most mysterious acts in music and major artists performing in the world's greatest public spaces. The 12 concepts in development for summer/fall are focused around three main themes: music performances, music profiles and music culture.
Like the content from Adult Swim and MTV that Spotify currently offers, its originals will be free to ad-supported and premium users in four markets: the U.S., U.K., Germany and Sweden, on both iOS and Android devices. Find a list of the shows below.
Rush Hour - One iconic hip-hop artists and a newbie cook up a remix of one of their hits in van on the way to a studio and then perform it for a crowd of fans.
Landmark - Interview, archival footage and multi-media combine to tell the story of an important moment in music history; accompanied by a podcast.
Drawn & Recorded - Oscar-winning producer T-Bone Burnett narrates an animated retelling of a classic story from music history.
Life in Short - A 24-episode anthology series using different story-telling methods (animation, documentary) to explore enigmatic artists in two minutes or less.
Trading Playlists - Two celebrities trade Spotify playlists for a day.
Singles - Watch artists re-record their biggest hits in Spotify's New York studio.
Rhymes & Misdemeanors - A series focused on some of music's most notorious true crime tales.
Ultimate/Ultimate - Academy Award® winner Tim Robbins presents a comes a mockumentary series about several marginally talented DJs vying to be the next big EDM star.
Generations - Two generations of hip-hop stars collaborate on a new version of one of their most beloved songs.
Public Spaces - Big stars perform in great public spaces, such as Macklemore in Union Square and A$AP Rocky at the Brandenburg Gate.
Flash Frame - Big stars perform in Spotify's New York office and a new video is built using different media to create a narrative around the song's theme.
Focus On… - Using data, Spotify will find a band popular in a certain market, have them perform a show for super fans in that area.