Lyrics from two of Gomez’s songs -- “Love You Like a Love Song” and “Me & the Rhythm” -- will be featured on packages of Coca-Cola products nationwide throughout the summer. The two tracks are among the 70-plus tunes that are part of the campaign.
Gomez says the brand is “iconic” and that she’s participating in the campaign because of a real affection for Coca-Cola. “I try to be an authentic as possible with everything I do, so nothing is forced.”
Shazam has also teamed with Coca-Cola so consumers of the Share a Coke and a Song products can have a deeper interactive experience with the song and its performer.
“You actually can grab a Coke bottle and you put up the screen onto your Shazam app and then it comes up what the actual song is, which I think is insane,” says Gomez. “And then you can lip-sync and create these cool videos.” Those videos can then be tricked out with filters and add-ons, and shared on social media.
The Share a Coke and a Song promotion launched in April, and, in addition to lyrics from Gomez’s songs, features other memorable lyrics like “We Are the Champions,” “Put a little love in your heart,” “Always on my mind” and “Lean on me.” (Even “All I do is win” is amongst the selections.)