2019 American Music Awards

Kid Rock's Personal Assistant Michael Sacha Dies in ATV Accident

Chad Kamenshine
Kid Rock photographed performing onstage at Irving Plaza in New York for the 2015 Summer Spotlight celebrating National Concert Day on May 5, 2015.

Kid Rock has paid tribute to his personal assistant Mike Sacha, who has died in an ATV accident at the age of 30. 

In a letter published on his official website, the Detroit rocker (real name Robert Ritchie) said he was “beyond devastated” to learn of Sacha’s death in Nashville.

Kid Rock Plants 'Kiss' at No. 1 on Top Rock Albums Chart 

“He was a member of our family and one of the greatest young men I have ever had the pleasure to not only work with, but also to become friends with,” Rock writes. “I know I speak for us all in sharing my deepest condolences to his family. I cannot imagine how they must feel.”

Sacha was fatally injured on Knight Dr, Nashville police report. His death has been classified as accidental.

Sacha is understood to have died after escorting guests following a meal on the artist’s Whites Creek estate, the Tennessean reports. He apparently lost control of the vehicle and crashed on his way back to the residence. 

Kid Rock notes he and his entourage were supposed to have returned to Michigan, “but I am going to stay here with Mike until I can bring him home to his family.” 


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