Snapchat's 4/20 Bob Marley Filter Created in Partnership With Late Icon's Estate

Bob Marley
Paul Natkin/Getty Images

Bob Marley performs onstage at the Auditorium Theater, Chicago, Illinois on May 27, 1978. 

On Wednesday (Apr. 20) Snapchat released a new filter featuring reggae icon Bob Marley, which launched on the widely acknowledged marijuana smoker's holiday -- 4/20.

A spokesperson for Snapchat told Billboard in a statement that, "The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley's music, and we respect his life and achievements."

However, some fans were not pleased.

As noted by BBC News, Snapchat users noticed that the Marley filter -- which gives fans of all backgrounds dreadlocks and what a number of outlets characterized as "blackface" -- appeared to pop up just in time for 4/20, with some referring to it as "pathetic" and "disrespectful."



While the Snapchat spokesperson did not answer whether the filter was purposely launched in conjunction with 4/20, Marley fans had their suspicions.

Earlier this year, the Marley Estate delved into the legal marijuana trade with the launch of Marley Natural, a line of cannabis strains bearing the Marley imprimatur.