On Wednesday (Apr. 20) Snapchat released a new filter featuring reggae icon Bob Marley, which launched on the widely acknowledged marijuana smoker's holiday -- 4/20.
A spokesperson for Snapchat told Billboard in a statement that, "The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley's music, and we respect his life and achievements."
However, some fans were not pleased.