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San Francisco Radio Station KFOG Taps Matt Pinfield as New Morning Host

Matt Pinfield
Ilya S. Savenok/Getty Images

Matt Pinfield attends IFC's "Portlandia" Season 3 New York Premiere at American Museum of Natural History on Dec. 10, 2012 in New York City. 

"I'm beyond excited," said Pinfield.

Sirius XM on-air personality Matt Pinfield is heading out to San Francisco as the new morning host of KFOG, Cumulus Radio announced today (April 12).

Pinfield will anchor KFOG's new weekday programming schedule, which debuts April 20. Current morning show personality, Mike "No Name" Nelson will move to weekday afternoons from 3-7 p.m.

"The foundation of KFOG has always been music," said OM/PD Bryan Schock in a statement. "Music matters to the people of the Bay Area, so Matt Pinfield was the perfect choice to be the first voice that people will hear every morning as we evolve KFOG into a station that speaks to 2016."

Schock praised Pinfield as "the most knowledgeable human being that I've ever met when it comes to anything to do with music."

Pinfield got his start at WRSU at Rutgers University, later cutting his teeth as the Music Director of modern rock station FM 106.3, WHTG-FM, Eatontown, New Jersey. While there, he was the recipient of the Gavin Award for National Alternative Music Director of the Year in 1992 and 1993. In 1995, Pinfield departed radio and began his television career hosting MTV's 120 Minutes. He went on to host dozens more programs for the network.

In 1999, he was selected as the host for the USA program Farmclub.com, which was executive produced by Jimmy Iovine, Glenn Kaino, Audrey Morrissey (The Voice) and Andy Schuon.

In 2001, Pinfield was also vice president of A&R and Artist Development for Columbia Records, signing both Coheed and Cambria and Crossfade. During this same time, Pinfield was the host of the weekly program The Buzz on New York's modern rock station WXRK.

In 2005, Pinfield was selected to interview The Rolling Stones for the first time in 35 years. Pinfield's expertise is often called on to host world premieres for top rock acts such as U2, The Red Hot Chili Peppers, Coldplay and Dave Matthews Band.

He later joined WRXP-FM, 101.9 as morning drive host in 2008. He was most recently heard mornings on Sirius XM's Lithium channel. He is also a partner for the independent New York based label Whiskey Vinyl and will release a rock memoir this fall.

"I am beyond excited to become part of the history and future of what I would consider one of the greatest radio stations of all time for passion and music discovery," Pinfield said. "I've been listening to KFOG since I first went to the Bay Area 25 years ago. To do mornings there is a dream come true."

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