"We have in no way changed our political and feminist message, we just hope to reach more people with our lyrics and message by changing one silly letter of our name and thereby avoiding censorship," they added. "Also we like the connection to our Nordic roots and hope we can trick Mark Zuckerberg into promoting Sløtface music."
Slutface, now Sløtface, formed in 2012 and have won praise from the blogosphere and tastemaker music press for their brash mix of nagging pop hooks and garage punk aesthetic. Made up of vocalist Haley Shea, bass player Lasse Lokøy, drummer Halvard Skeie Wiencke and guitarist Tor-Arne Vikingstad, the group has previously released the singles "Bad Party," "Angst," "Kill ‘Em With Kindness," "Shave My Head" and "Get My Own."
Their urgent, bouncy new single, "Sponge State" was released on Friday (April 1) via Propeller Records.
Explaining the meaning behind their original name, lead singer Shea previously said that Slutface was always intended "to be provocative."
"It's supposed to put you on edge and it's supposed to be punk and riot-grrrl inspired,” she told Gigwise last fall. “We want you to think about female sexuality and what it means to be a 'slut,' the way we portray women in music and in popular culture. We're really not dicks -- we just want you to think about women more than you do."
Returning to the theme, guitarist Tor-Arne Vikingstad told the same publication, "Every time someone new comes into the Slutface family, they're like, 'You need to change your name.' We just keep telling ourselves that we'll always be called Slutface."
The band’s nomenclature about-face isn't the only recent example of an artist rethinking their public profile. In September, the Calgary-based punk band Viet Cong announced that they would change their name due to the derogatory nature of the Vietnam War-era reference to the communist National Liberation Front; to date they have not announced a new name. Following the Paris terror attacks on Nov. 13, Colorado-based EDM artist Corey Baker switched his stage identity from the Shakespeare-influenced Kill Paris to Chill Harris.