Petty Aims To Beat The Scalpers
Remaining tickets for three Tom Petty and the Heartbreakers concerts at Chicago's Vic Theatre will go on sale tomorrow, but unlike the Internet presale for the shows, fans will have to follow strict pRemaining tickets for three Tom Petty and the Heartbreakers concerts at Chicago's Vic Theatre will go on sale tomorrow, but unlike the Internet presale for the shows, fans will have to follow strict procedures. On March 13, approximately half of the general admission tickets, each priced at $50.50, went onsale through local radio station WXRT-FM's Web site as well as Petty's official site. Scalpers apparently purchased a sizable share of these tickets, later posting ads in local newspapers and on Internet auction site eBay for up to four times the actual price.
Now, fans may only purchase a maximum of two tickets to one of the three shows to be held April 14, 16, and 17. Tickets for each show will be held at the venue until the day of the concert. Photo identification as well as a credit card will be required for pick-up. Those who paid with cash will need a special color-coded receipt. Fans must then enter the venue immediately.
"We wanted to avoid this business of a show becoming only for the people with the deepest pockets, because this is not what music is about," Jerry Mickelson, of show promoter JAM Productions, said in a statement. "Everybody should have equal access to tickets, and we don't want people who have more money taking tickets away from someone who can't afford more than $50."
Petty and the Heartbreakers will also play an April 13 set for Chicago PBS affiliate WTTW's annual pledge drive. A limited number of tickets for that performance will be made available in the near future; check Petty's Web site for details. The group will play its only summer U.S. date on June 28 as part of Milwaukee's Summerfest, with an as-yet-unannounced European tour to follow.