Cher Signs U.S. Deal With Warner Bros.
Cher, who parted ways with Warner U.K. last year, has been picked up by Warner Bros. in the U.S. After Cher split with the U.K. company, the U.S. division continued to work songs from her 2002 studioCher, who parted ways with Warner U.K. last year, has been picked up by Warner Bros. in the U.S. After Cher split with the U.K. company, the U.S. division continued to work songs from her 2002 studio album, "Living Proof," to the dance format, where she scored a number of hits.
This spring, Warner Strategic Marketing released "The Very Best of Cher," which has sold 1.5 million units in the U.S., according to Nielsen SoundScan. All that action, coupled with Cher's never-ending Farewell tour -- which has grossed a staggering $118 million since its June 2002 start -- led to Warner Bros. chairman/CEO Tom Whalley's decision to sign the superstar to the U.S. division in a worldwide deal.
"I had just gotten to Warner Bros. and was involved with my first Cher record ["Living Proof"]," Whalley tells Billboard. "I got to see her perform, and I was equally amazed at how broad her audience was. In simplest terms, she's one of those timeless artists that you don't find every day. There's no way that I could not put everything I could into re-signing her."
Cher remains on the road until the end of this month. Whalley could not confirm when she would return to the studio, although Billboard previously reported that she may begin working on a new album in the spring.