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Watch Insane Clown Posse's New 'Falling Apart' Video: Exclusive

Insane Clown Posse
Courtesy Photo

Insane Clown Posse has built a brand out of their well-documented history of industry and critical dismissals. For more than a decade, the horrorcore harlequins have proudly anointed themselves “most hated band in the world,” but that may no longer be entirely true: The Marvelous Missing Link (Lost), the first of two released companion albums ICP released in 2015, debuted at No. 17 on the Billboard 200 -- higher than Blur’s The Magic Whip, which came out that same week.

Insane Clown Posse Get 'Lost' & 'Found' Working on Pair of New Albums

Ten months later, ICP shares the video -- which Billboard is premiering exclusively -- for Lost’s single "Falling Apart,” a horrorcore ballad about psychological -- and physical -- fragility. 

“We couldn’t afford to show all my body parts falling off without looking cheesy,” says Violent J about the video’s concept, which features him losing an eyeball, spitting up blood, and dropping a leg. There's also a close-up of some B-movie vomit made of creamed corn and ketchup -- and a kidney.” A human kidney? “A cow’s kidney!” he says, laughing. “A human kidney would be pretty fucked up.”

Watch the video for "Falling Apart" below.

Since his partner-in-clown, Shaggy 2 Dope, has been sidelined due to back surgery, Violent J begins a rare solo tour on Monday, March 14, with rap royalty Lil' Eazy-E and Nova Rockafeller as openers. Full dates below:

Violent J's Solo Charity Tour
March 14: Seattle, WA @ El Corazon
March 15: Portland, OR @ Hawthorne Theater
March 17: Salt Lake City, UT @ The Complex
March 18: Grand Junction, CO @ Mesa Theater
March 19: Denver, CO @ Roxy Theater
March 20: Albuquerque, NM @ Launchpad
March 21: Phoenix, AZ @ Pub Rock
March 23: Las Vegas, NV @ Backstage Billiards
March 24: Los Angeles, CA @ Los Globos
March 25: Oakland, CA @ Big Shots