A-List Event Planner Sharon Sacks Dishes on Music's Ultra-Chic Baby Showers -- From Gwen Stefani to Kanye & Kim
When Kim Kardashian sent out engraved music boxes that played Kanye West's "Hey Mama" for daughter North West's baby-shower invitations, go-to celebrity event planner Sharon Sacks was behind the scenes, attending to every detail. Gwen Stefani also had Sacks onboard for her third son's shower, hosted by Shelli Azoff at the Hotel Bel-Air. For Los Angeles music-world A-listers, baby showers are a serious undertaking that can cost up to $100,000, and experts like Sacks are an essential part of making sure every detail is meticulously orchestrated.
Despite the money involved, the key is often to attain a laid-back feel. With flower crowns and flowing garments in abundance, Kardashian's backyard shindig was in keeping with what Sacks has noticed trending. "Sensitive elements are brought into it, spiritual, vegan," she explains. "You're wearing casual clothing, and the afternoon is about blankets on the ground and gorgeous foods. It's not about how much you spend but how you can be different."
One of Sacks' signatures is a garden labyrinth. "You walk through it and when you get to the center, in place of a guest book may be a stuffed animal who has a beautiful halo. You'll write a note and then slip it into the halo on the stuffed animal, and then the child will have that in their room," she says. "The important thing is to hear what my clients want to accomplish and then take it to the next level."
This story originally appeared in the March 19 issue of Billboard.