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Watch MAX Get Roughed Up in 'Holla' Video: 'These People Are Just Testing Your Chops'

Max Schneider
Matt Winkelmeyer/Getty Images

Max Schneider poses during a shoot on Feb. 18, 2016 in Studio City, California. 

Fight Club meets 8 Mile” is how MAX describes his new video for “Holla,” where the pop singer gets his head shaved into a mohawk by Pete Wentz and sings for a (literally) tough crowd before winning them over. How tough? MAX gets punched by a not-so-nice concertgoer.

“When that guy punches me in the face, it's not to hurt me, it's like, ‘Yo, just wanna make sure that you're cool’ … It’s sort of a metaphor to me in how this whole world of music works. It’s like these people are just testing your chops, seeing if you can play with the big boys. Can you be part of this world?”

MAX stopped by the Pop Shop Podcast to discuss the new video -- which is from his new album Hell’s Kitchen Angel (due April 8) -- and more. Listen to his interview below, starting at the 16:40 mark.

MAX goes on to draw a similarity between the video and a live performance. “[A live audience] might test you. You might get booed at a show or wherever else -- but prove 'em wrong.” The video shows MAX singing and dancing “in a very different way than what this crowd would normally probably see, and somehow they start to accept it.”

MAX -- who has supported the likes of R5, Fall Out Boy and O.A.R. on the road -- says he’s “opened for a lot of bands and a lot of artists … and you try to just win them over. It doesn’t matter what you look like or where you came from. It’s like, in that moment, am I entertaining you and have I gotten you into this song -- which is always the most exciting thing. If I perform for somebody, and they’ve never heard of me before and after the show they’re like, ‘Dang, I’m gonna check out the music now…’ That’s one of the most rewarding things in the world.”

MAX is currently on tour, supporting R5 through March 17. He next plays Albany, N.Y., on March 4, and Rochester, N.Y. on March 5.