As Spotify Nears 30 Million Subscribers and Apple Music Exceeds 11 Million, Is Streaming Turning the Corner?“
The South Korean electronics giant is certainly familiar with Tidal and its hierarchy. Jay Z struck a deal with Samsung in 2013 in which one million free downloads of the hip-hop mogul’s Magna Carta Holy Grail were offered via an exclusive app. More recently, Samsung partnered with Rihanna on the release of her latest, eighth album Anti by footing the bill for a giveaway of a million downloads. The Barbados-born singer is a partner in Tidal and she’s signed to Jay Z’s Roc Nation imprint, which is distributed by Universal.
Billboard reached out to Tidal for comment but did not hear back by deadline.
Tidal has had its share of wobbles since its glitzy launch in March 2015 when 16 superstar artists were presented to the world as equity partners (more artist stakeholders have since come on board). The moment was declared as one that would “forever change the course of music history," though Tidal has thus far failed to live up to its lofty claims.
How Tidal's Exclusives Could Hurt a Song's Chart Position
The company has undergone numerous personnel changes at the upper executive ranks and various music exclusives have been overshadowed by some messy campaigns, none more perplexing than the release of Rihanna’s latest album and Kanye West’s The Life Of Pablo.
Tidal boasts more than 1 million subscribers, well behind the global market-leading brand Spotify (which is closing in on 30 million subscribers) and Apple Music, which surpassed 11 million in just six months.