What You Need to Know About Rihanna's Puma Collaboration
Last week, we reported on Rihanna's New York Fashion Week show, where RiRi herself debuted Fenty Puma by Rihanna, her first full collection with the German sneaker brand. This week we're here to tell you the Pumas have arrived -- well, at least on Instagram.
On Thursday (Feb. 18), the Anti singer and Puma creative director and brand ambassador posted a pic of herself donning a futuristic visor and silver windbreaker, modeling none other than a pair of her highly anticipated sneaks.
So what do you need to know about them?
According to a press release, Rihanna wanted to challenge "traditional male and female silhouettes and blur the lines between genders." So get ready to see both men and women sporting 'em, very similar to her ultra-successful creepers from last season.
On Thursday, Puma said general sales grew 11 percent that quarter, thanks in part to Rihanna's modern-yet-retro take on the classic.
While we can't promise picking up a pair will be any easier (last year they were gone within hours), the good news is you won't have to wait as long for #THETRAINER to hit stores. These puppies are set to drop in September 2016, but if last year is any indication of Rihanna's selling power, you better start planning now to get your feet into a pair.
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