Red Lobster Responds to Beyonce's Shout-Out in 'Formation'

Beyonce, "Formation", 2016
Courtesy of Tidal

Beyonce, "Formation", 2016

Beyoncé’s new single “Formation” trended on social media as soon as it was released on Saturday (Feb. 6)­­. The Beyhive and celebrities alike joined the “Formation” conversation with their reactions to the song, which quickly shot up to No. 1 on the Billboard + Twitter Trending 140 chart, and its accompanying video.

Case in point: Soon after the song dropped, John Legend posted a well-received, entertaining tweet (“When you realize your dad took your mom to red lobster every week”) alongside a picture of a distressed President Obama, referencing Beyoncé’s much-talked-about “When he f--- me good I take his ass to Red Lobster” lyric.

Red Lobster, however, didn’t chime in about the restaurant chain’s racy shout-out in “Formation” until about eight hours later -- and Twitter users were not impressed with the tweet that was finally posted.

Beyoncé’s 'Formation' Hits No. 1 on Billboard + Twitter Trending 140 Chart

“’Cheddar Bey Biscuits’ has a nice ring to it, don't you think? #Formation @Beyonce,” Red Lobster tweeted late on Saturday night.

Reactions to this included replies like “yall had hours and this is what yall come up with?” and “We were hoping @redlobster wouldn't disappoint us but…” Hours later, on Sunday afternoon (Feb. 7), Red Lobster responded to the criticism with “You try to bake Cheddar Bay Biscuits and tweet at the same time! #harderthanitlooks #Formation” and “Our bad. We're really busy for some reason. #ThanksB”

This led to more quick quips from fans, including one tweet that read “just stop. You tried" with a "Go home" GIF of Tina Fey from Mean Girls.

See the brand’s tweets – and some reactions -- below. “Formation” has already racked up close to eight million views on YouTube, and Beyoncé is scheduled to perform with Coldplay during the Super Bowl halftime show on Sunday night.