The first-time nominees give Billboard a sneak peek as the rock stars shop for their red carpet debut
While Jonas, one of the worst winter storms in recent memory, effectively shut down New York with more than two feet of snow, the Brooklyn-based rockers of Highly Suspect made their way to John Varvatos' Soho boutique to get styled for the Grammy Awards. In a year of firsts, which began with the band's debut LP, Mister Asylum (300 Entertainment), and culminated with nominations for best rock album and best rock song, vocalist-guitarist Johnny Stevens, drummer Ryan Meyer and bassist Richard Meyer also experienced being dressed by a designer. "We've come into the store before, but only to look," says 30-year-old Ryan, who along with his bandmates has a penchant for T-shirts and dark denim. "As far as personal style, I'm not one to get suited up, but the Grammys are the biggest event of the year."
For Varvatos, who has drawn inspiration from music throughout his more than three-decade-long design career, and also partnered with Republic in 2014 to launch John Varvatos Records, the opportunity to dress the upstart artists was a no-brainer. "As a rock band, they represent the same value of going against the grain that our brand was founded on," says Varvatos, who was behind Dierks Bentley's 2015 awards look and John Legend's tuxedo at Clive Davis' party. "We didn't push for a particular look or uniform. It's about dialing into their personality with the clothes."