Adam Lambert Teams Up with Oreo for New Ad Campaign: Exclusive

David Roemer
Adam Lambert photographed in 2015.

The "American Idol" season-eight alum was attracted to the campaign's "message of acceptance," he tells Billboard.

One would think that Adam Lambert has already seen most of his dreams come true, but one box on his career to-do list remained unchecked: television commercial. 

Enter: the Open Up with Oreo campaign, which the cookie company launches today (Jan. 19). 

"It was always this fantasy -- wouldn’t it be such a treat to record a song for a TV commercial?," Lambert tells Billboard. What ultimately attracted the American Idol season eight alum to the campaign? Its message of acceptance.

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“The mission statement really spoke to me,” says Lambert. “They're encouraging people to look at our similarities as opposed to our differences and that is in line with my philosophy.”

The premise of the "Open Up with Oreo" campaign is simple and powerful: open your heart -- like a cookie -- to people who are different than you and you’ll discover the similarities -- and is conveyed via two animated spots with lyrics written by The Martin Agency,  which debuted Monday (Jan. 18).

Says Lambert of the ad's music: “I think it sounds [like] signature me. I got to go into the studio and suggest how I wanted it recorded. It was very collaborative and a really sweet idea. And we all love Oreo cookies.”

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As for the burning question on Glamberts' minds, Lambert says he's a "dunker" when it comes to Oreos. "A whole dunker -- I’m a rebel that way,” he says. “But I love the idea of opening it up and trying new things."

Lambert joins a growing list of artists appearing in the cookie campaign -- among them: Kacey Musgraves, Owl City, Tegan and Sara and Chiddy Bang -- which will roll out to more than 50 countries worldwide during the first half of 2016, and will include a global TV spot, digital content and sweepstakes. 

Watch the ads below: