Adam Lambert Announces 2016 U.S. Tour Dates
“The mission statement really spoke to me,” says Lambert. “They're encouraging people to look at our similarities as opposed to our differences and that is in line with my philosophy.”
The premise of the "Open Up with Oreo" campaign is simple and powerful: open your heart -- like a cookie -- to people who are different than you and you’ll discover the similarities -- and is conveyed via two animated spots with lyrics written by The Martin Agency, which debuted Monday (Jan. 18).
Says Lambert of the ad's music: “I think it sounds [like] signature me. I got to go into the studio and suggest how I wanted it recorded. It was very collaborative and a really sweet idea. And we all love Oreo cookies.”
Adam Lambert Joins Fox's 'Rocky Horror Picture Show' Live Production
As for the burning question on Glamberts' minds, Lambert says he's a "dunker" when it comes to Oreos. "A whole dunker -- I’m a rebel that way,” he says. “But I love the idea of opening it up and trying new things."
Lambert joins a growing list of artists appearing in the cookie campaign -- among them: Kacey Musgraves, Owl City, Tegan and Sara and Chiddy Bang -- which will roll out to more than 50 countries worldwide during the first half of 2016, and will include a global TV spot, digital content and sweepstakes.
Watch the ads below: