David Bowie Breaks Adele's Vevo Record

David Bowie

David Bowie during a press conference at the 36th Cannes Film Festival on May 13, 1983.

David Bowie is setting a new precedent, even after his death.

The Thin White Duke’s catalog drew 51 million views on Vevo on Jan. 11, a new one-day high-mark for any artist on the streaming music platform. 

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Bowie breaks the previous same-day record which was held by Adele, whose catalog generated 36 million views on Oct. 23, 2015, the day “Hello” premiered.

“Lazarus” was the most-watched video with 11.1 million views, according to Vevo, which hosts more than 60 videos spanning Bowie’s illustrious career.

David Bowie's Recordings Set to Surge on U.K. Charts

The late British singer’s music video catalog reportedly saw a week-on-week increase in views of 5,198 percent on Jan. 11 -- the day after he died, aged 69, following a battle with cancer

Bowie’s last album, Blackstar, was released Jan. 8 and is on track to become the singer’s first recording to top the Billboard 200. It’s also expected to bow at No. 1 on the Official U.K. Albums Chart.


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