Sasha Goes 'Global' With New Series
British DJ/producer Sasha is not yet ready to embark on the creative process for his second proper artist album, nor does he want to deliver "just another" DJ-mix compilation.British DJ/producer Sasha is not yet ready to embark on the creative process for his second proper artist album, nor does he want to deliver "just another" DJ-mix compilation. But he does want to remain in the mix, and a new deal with globally renowned dance/electronic label Global Underground (GU) will give him the freedom to do just that.
In an exclusive interview with Billboard, Sasha says he will be compiling three volumes -- possibly five -- for a new, as-yet-untitled GU DJ series. Each beat-mixed release in the new series, which debuts in April 2000, will spotlight exclusive Sasha remixes and re-edits, as well as unreleased, original Sasha productions.
In this way, each CD will be part-DJ mix, part-remix album and part-artist album (Sasha's debut artist album, "Airdrawndagger," was released last year). "After doing DJ mixes for the past 12 years, the thought of doing another one was not thrilling any of my buttons," Sasha explains. That is, until he and GU director Andy Horsfield began laying down the foundation for the new series. "It's an exciting concept," says Sasha, who is signed to BMG U.K. for artist albums. "I see it as a definite progression -- an evolution -- in my career."
For Sasha, such a series further blurs the boundaries between artist and DJ. "This is something we've been attempting to do for 15 years, since the whole DJ phenomenon occurred," he says.
Prior to the debut disc's release, Sasha will embark on a three-city tour of Los Angeles, New York and Park City, Utah, where he will play private shows for press, the music industry and tastemakers. The Park City date coincides with the 2004 Sundance Film Festival, where GU will utilize its first party at the 10-day event to introduce Sasha to the movers and shakers of the movie industry.
A more comprehensive North American trek will follow in March, culminating in an event at the annual Winter Music Conference, held in Miami in March. This may be followed by a Delta Heavy 2004 tour, the follow-up to the Delta Heavy 2002 tour, which featured Sasha and John Digweed as the headliners.
While nothing is confirmed, Delta Heavy 2004 is "in the cards," Sasha notes. "We have a rough outline. We're figuring out the concept."