Coldplay Take Super Bowl Fans Behind-the-Scenes For Pepsi Web Series

coldplay, chris martin, amas, 2015
Kevin Mazur/AMA2015/WireImage

Coldplay perform onstage during the 2015 American Music Awards at Microsoft Theater on November 22, 2015 in Los Angeles.

The rumors are true…Coldplay will perform during halftime at Super Bowl 50. And the alternative rock band's frontman Chris Martin will be called on to do more than just sing.

The British artist is designing a show that will embrace elements of the league’s “On the Fifty” campaign, which celebrates football’s past, its present and glances into the future, according to reps.

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The NFL confirmed the news overnight with an announcement just hours before Coldplay dropped their seventh -- and reportedly final -- album, entitled A Head Full of Dreams (the set was scheduled to arrive Dec. 4).

The so-called “golden” Super Bowl will take place Feb. 7, 2016 at Levi’s Stadium in Santa Clara, CA. Coldplay are listed as the “first” halftime performers for the historic event, which presumably means they’ll be joined on with stage with additional artists who've yet to be announced. 

Pepsi is the headline sponsor and curator of the halftime extravaganza, which is one of the most watched music spots on the calendar. The drinks giant has announced its behind a digital mini-series, Pepsi Presents: The Super Bowl Halftime Show, which will launch Jan. 11 and promises to offer fans “an exclusive, all-access view of what it takes to create the biggest music event of the year,” according to a statement.

The soda-maker has shared a trailer for its Web series in which Martin says the opportunity to perform during the big break in America’s most popular sporting contest should be a career highlight.

“I’m feeling really nervous,” Martin explains in the clip, noting it could be the “greatest moment for our band’s life. We’re going to give it everything we have.” 

According to the NFL, upwards of 118.5 million viewers in the U.S. watched last year's show, marking it the most-watched Halftime Show ever.

“We’re so excited, honored and thrilled to be playing the halftime show,” Martin adds. “It’s going to be wonderful." 

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Coldplay will join an elite circle of halftime acts which includes Prince, Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Katy Perry, Bruno Mars, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney, U2 and others.

A Head Full of Dreams features guest appearances by Beyonce, Tove Lo and Noel Gallagher, among others, and was produced by Norwegian hitmaking duo Stargate along with longtime collaborator Rik Simpson. It’s the followup to Ghost Stories, which was released in 2014 and reached No. 1 on the Billboard 200 though the band didn’t support it with a large-scale tour. 

Watch the Pepsi trailer below. 

Super Bowl 50