Here's An Extended Look at Rihanna's 'Anti Diary'

Christopher Polk/Getty Images

Rihanna performs onstage during CBS RADIOs third annual We Can Survive, presented by Chrysler, at the Hollywood Bowl on Oct. 24, 2015 in Hollywood, Calif.  

Rihanna won't be keeping her insanely anticipated Anti album under lock and key for long. During Sunday night's American Music Awards (Nov. 22), the songstress' Samsung endorsements dominated commercial breaks as she offered an extended look into her ANTIdiaRy.

2015 American Music Awards: See All of Our Coverage

Riri launched the cryptic site on Friday (Nov. 20) in partnership with Samsung. The lengthier teaser shows Rihanna following two children and finding an #R8 key on the floor. A younger girl, who is the spitting image of her Roy Nachum-designed album cover, also appears with a crown over her eyes.

On mobile devices, is a hub of Rihanna's memories unfolding in a series of episodes -- created in partnership with pioneering theater company, Punchdrunk -- that prompts the user to look for clues inside each room. According to a statement, it marks "just the beginning of an unforgettable exclusive journey through Rihanna’s life story."

Rihanna Launches 'Anti Diary' in Partnership with Samsung

Follow along at

Unlock the mystery. #ANTIdiaRY

— Samsung Mobile US (@SamsungMobileUS) November 23, 2015

Are you in? #ANTIdiaRy

— Samsung Mobile US (@SamsungMobileUS) November 23, 2015

A story unfolds. #ANTIdiaRy

— Samsung Mobile US (@SamsungMobileUS) November 23, 2015

A light shining amidst the darkness. #ANTIdiaRy

— Samsung Mobile US (@SamsungMobileUS) November 23, 2015