Rihanna Launches 'Anti Diary' in Partnership with Samsung
Rihanna is playing zero games when it comes to her Anti rollout. Pop’s baddest gal has offered up few details about her highly anticipated eighth studio effort, but on Thursday (Nov. 19), she tweeted the link to ANTIdiaRy.com, a site powered by Samsung that prompts users to access it via their mobile device and shares the cryptic message: “You’ll know when it’s time.”
According to a release, more details about her collaboration with Samsung will be revealed at the American Music Awards, airing this Sunday, Nov. 22, at 8pm ET on ABC.
The news aligns with Billboard’s report last month that Riri was in talks with the tech company for a potential tour partnership. You may recall that her Roc Nation boss, Jay Z, also linked with Samsung for a $5 million partnership in releasing his 2013 effort Magna Carta...Holy Grail. The deal allowed 1 million Samsung owners to access his 12th studio LP on an exclusive app three days before its release.
In October, Rihanna unveiled the Anti cover art, designed by artist Roy Nachum, at a Los Angeles art gallery. She’s unpacked three new singles this year so far including “American Oxygen,” “Bitch Better Have My Money” and the Kanye West and Paul McCartney-assisted “FourFiveSeconds.”