Expanding Beyond Rap, Genius Raises $40M
Paul Rosenberg, Eminem’s manager and Shady Records co-founder, added: “Genius provides an avenue for fans to dig deeper into their favorite songs, but more importantly, it gives artists a way to communicate their artistic intent directly to those fans. For an artist like Eminem, the intricacies and nuances in his lyrics are very layered and his art is a perfect fit for this type of tool. We’re excited about what this partnership brings for both sides."
Founded in 2009 by Tom Lehman and Ilan Zechory, the Brooklyn, NY-based company continues to pride itself on being the world's largest e-hub of song lyrics and crowd-sourced music knowledge. Earlier this year, Genius tapped Marshall Mathers to annotate some of his biggest hits including "Rap God," "Stan" and "Lose Yourself," alongside tracks by the Notorious B.I.G., 50 Cent and Royce da 5'9''.
Genius Recruits Hip-Hop Journalist and Editor Rob Markman to Head Artist Relations
“Any discussion of the greatest rapper of all time has to include Eminem, so working with him and Shady Records is just incredible as a fan,” said Zechory, Genius co-founder and president. “With Genius we’re trying to create something like a museum of songs -- we want to give all the great ‘behind the music’ stories from Eminem a permanent home for fans to enjoy.”
With a monthly reach of more than 45 million people, Genius has expanded since its humble beginnings as Rap Genius, a website for annotating hip-hop lyrics. The site has also attracted nearly $60 million in investments since 2011.