Aspyn Ovard Is Billboard's 2015 Social Media Star Winner

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Aspyn Ovard

Aspyn Ovard's victory march will be set to the sound of wedding bells: On Friday (Oct. 23), the beauty and lifestyle vlogger was officially crowned the winner of Billboard's 2015 Social Media Stars bracket -- and it's her wedding day.

Getting to Know the Billboard 2015 Social Media Stars

The 19-year-old Utah native has more than 2 million followers on YouTube. Ovard also has a separate channel with her fiance, Parker, where they vlog about their daily lives as a couple.

Her fans started a Twitter campaign to get her the win as a wedding present:

Ovard beat Vine star-turned-Billboard chart-topper Shawn Mendes in the final round. She also topped Zoella, MyLifeAsEva and Nikki Phillippi to make it to the championship round and become the inaugural winner.