OutKast's Andre 300 and Christina Aguilera are among the celebrities appearing in a public service announcement campaign to encourage young adults to vote in the upcoming U.S. presidential election.
OutKast's Andre 300 and Christina Aguilera are among the celebrities appearing in a public service announcement campaign to encourage young adults to vote in the upcoming U.S. presidential election. The series of print, broadcast and online ads called "Only You Can Silence Yourself" are the work of non-profit, non-partisan organization Declare Yourself.
The ads were photographed and directed by David LaChapelle and also feature third-season "American Idol" contestant LaToya London, actors Amber Tamblyn ("Joan of Arcadia") and Jonathan Bennett ("Mean Girls") and reality show contestant Yoanna House ("America's Next Top Model").
Each ad features the participants "literally silencing themselves by sealing their mouths," according to Declare Yourself. In print ads, Aguilera's mouth is stitched shut while Andre 3000's is stuffed with a bow tie. Both are slated to appear on billboards in New York's Times Square donated by Clear Channel.
The "Only You Can Silence Yourself" campaign is slated to appear later this month in magazines, Web sites and on radio and television outlets nationwide, while Yahoo! is hosting the online debut at vote.yahoo.com.
"Before you can get young people to act, you have to get them to react, and that's what we believe our PSAs do," says veteran television producer and Declare Yourself founder Norman Lear. "We want those who see the spots to stop, look, discuss and, ultimately, become inspired to take action."
The voter initiative is the culmination of a three-year, 50-city cross-country multi-media exhibit featuring an original copy of the Declaration of Independence. Other Declare Yourself activities include a spoken word and music tour of college campuses and voter education for high school seniors.