"Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again," says L.A. Reid, chairman and CEO of the Sony Music label.
Sean "Puff Daddy" Combs' 22-year-old music house Bad Boy Entertainment has teamed with Epic Records, the Sony Music company announced today (Oct. 5). The exclusive partnership includes distribution of two forthcoming Puff Daddy albums and provides a home for Bad Boy artists covering customary label services including promotion, marketing, sales and distribution.
To celebrate the signing, Puff Daddy will perform new music at the BET Hip-Hop Awards scheduled for Oct. 13 in Atlanta.
Bad Boy comes to the Sony label following similar deals with Warner Music Group, Interscope Records and Arista Records, but Epic Records chairman and CEO L.A. Reid, who founded R&B powerhosue LaFace Records and formerly headed Arista, sees it as a full-circle moment.