The MTV Video Music Awards may have drawn a reasonably steady audience on Sunday night -- but the kudos did so with the help of 10 networks. On its home channel, the VMAs logged only 5 million viewers during the inaugural 9 p.m. telecast.
That's more than a 3-million viewer dip from 2014. The network's flagship event banked 8.3 million viewers during its first run last year, off nearly 2 million from the year before.
Viacom made a big push with the VMAs this year, simulcasting the show across 10 networks -- MTV, MTV2, VH1, VH1 Classic, CMT, Logo, BET, Centric, Comedy Central, TV Land -- for the first time ever. With all of those taken into account, the VMAs averaged nearly 10 million viewers during the live airing.