Borns Prepares for October Album Release Following Amex AIR Concert

Børns American Express UNSTAGED 2015

Børns performs onstage at American Express UNSTAGED: Artists in Residence Concert at El Rey Theatre on August 20, 2015 in Los Angeles, California.  (Photo by Tommaso Boddi/Getty Images for American Express)

Garrett Borns, who performs under the name Børns, grew up in Michigan surrounded by the arts. As a teenager he studied visual artists and filmmaking, but soon discovered that music was his true passion.

After building his live performance skills by playing local shows in college, the dreamy pop singer relocated to the canyons of Los Angeles and released his Candy EP in 2014. Børns’ breakthrough single "Electric Love" hit the top 10 on the Alternative Songs and Adult Alternative Songs charts. The EP was a top 40 hit on both the Alternative Albums and Rock Albums charts.

VIDEO: Backstage with Børns at the Amex AIR concert

With a growing buzz, Børns believes that aligning with a well-established company like American Express will only help expose his music to more potential fans. Having turned down past sponsorship offers because they didn’t fit with his artistic vision, he says that being a part of the American Express’ UNSTAGED: Artists in Residence program -- which aims to boost awareness of emerging music acts -- was a natural fit.

Amex AIR: The Journeys of Pia Mia, Børns, Rae Sremmurd and Gavin James

“You have to be able to sleep at night. I’m only going to align myself with things I really believe in,” Børns told Billboard during an educational summit for the AIR program at L.A.’s historic Carondelet House on Aug. 20. The summit marked the official launch the second cycle of Amex AIR, which also includes artists Rae SremmurdPia Mia and Gavin James.

VIDEO: Børns performs "Broke" live at Amex AIR concert

“I feel like Amex has done a good job of working with really creative people,” Børns continued, noting that he’s especially happy with the new Amex AIR online interview that tells the story of his musical journey and the inspiration behind his songs.

“I’ve never had the experience of working with a corporation like this before, but they’ve done a great good job of bringing in pretty amazing artists who I never would’ve met.”

The additional boost in exposure from American Express will surely help Børns as he ramps up for the Oct. 16 release of his debut album, Dopamine, on Interscope. He’ll launch his North American with an appearance at Seattle’s Bumbershoot festival on Sept. 7 and from there will play clubs shows across the U.S. and Canada.


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