"I'll be posting videos from the artist I sign here so make sure you subscribe. Ed x," Sheeran wrote in the video description, alongside a link to a video by Jamie Lawson, the first act signed by Gingerbread Man Records. (Lawson also toured with Sheeran earlier this year.)
"I hope you like all of them, I will love all of them," Sheeran says in the below video about the acts. "There's going to be different ways we are getting involved with all of you, so like, subscribe, do all of that. And I hope that you enjoy everything that we put out!"